Cleveland, OH – February 23, 2010   Bravo Wellness, a provider of results-based incentive programs for wellness, has announced Michael Mitchell as Senior Vice President of Business Development.  Michael will be responsible for client relationships, strategic alliances and new business development for the company.

Michael brings with him over twenty years of sales and executive management experience working in the healthcare industry and has a broad understanding of the various funding arrangements and sales distribution channels associated with employer group sponsored health plans.

“We are pleased to add someone of Mike’s caliber to our talent base, said Jim Pshock, President of Bravo Wellness.  “Mike is a proven leader with considerable experience and will be a perfect fit for us as we continue to experience incredible growth at Bravo Wellness.”

Michael spent much of his career at HealthSmart Holdings, Inc. (formerly Interplan Health Group), where he served as National Vice President, Business Development.  Prior to HealthSmart Holdings, he held the position of President at Chandler Group. He directly engaged in contract negotiations with private employer groups, healthcare consultants, third party administrators and major hospital delivery systems in order to broaden target markets and sales channels.  Michael has also provided consultative services to provider-sponsored healthcare programs, industry producers, health insurance companies and hospital systems in the areas of quality measuring, predictive modeling, clinical integration, product positioning and risk management.  He holds a B.B.A. from Ohio University and is licensed with the State of Ohio for Life and Health.

Mitchell said, “It’s more evident than ever that the next phase of consumerism in health care is the significant role that personal accountability for one’s health choices plays. Bravo Wellness has established itself as the clear leader in this space, and I’m honored to be selected to help guide the strategy.”

Bravo Wellness provides expert consulting, technology and related support services to over 130 employers that have tied employee wellness screening results to their health plan contributions and/or their benefit plan design.  With average participation of 97% and typical first-year return on investment of $400 per employee, the company has experienced tremendous growth since its inception in 2008.